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The idea for Backdrop was created by husband & wife duo Natalie and Caleb Ebel after too-many trips to the hardware store searching for a bright white for their first daughter's nursery in 2018. They saw firsthand how impactful color can be on a space but found the process of painting to be unnecessarily painful. Backdrop changes that via a curated palette to eliminate decision paralysis, a simple sampling process, high-quality products & seamless delivery. Backdrop is proudly the first Climate Neutral Certified paint brand, and their premium paints are Green Wise certified, low-VOC, and low-odor.Backdrop partners with the International Rescue Committee, a non-profit responding to global humanitarian crises and helps people in need from conflict and disaster to survive & gain control of their futures. When you buy from Backdrop, you’re also supporting families who've been displaced from their homes involuntarily.