Etta Loves x Walala Studio Reversible Playmat

This organic cotton playmat provides perfect stimulation for tummy time and playtime and with its joyful Walala Studio artwork it's a real show stopper. Reversible 'Mono' (newborn-4 month print) and 'Shapes' (5+ months) in soft organic cotton with a comfy padded fill. The two stunning patterns have been designed by artist Camille Walala using inputs from Etta Loves' expert knowledge of infant vision, to deliver the perfect visual experience to support babies' visual and cognitive development and take the guesswork out of sensory play. The scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them. Product size 39 inches, round.

About Etta Loves: Etta Loves transform baby essentials into sensory sensations using the wonder of science, to support babies' eye and brain development and give parents many priceless moments of calm.Etta Loves makes sensory play easy, versatile, more productive and most of all enjoyable for everyone.