

Primary
Space-Dyed Ankle Sock 7-Pack, Space Dye Mix
Just In
Chambray all day (and all summer long).
About Primary: Primary is on a mission to encourage every kid to be the truest version of themselves. They make a rainbow of simple, slogan-free styles for babies and kids—not boys and girls—that are soft, durable, and all free of itchy tags, bumpy seams, and other fussy details that get in the way of play.
Primary
Space-Dyed Ankle Sock 7-Pack, Space Dye Mix
Just In
Lola + The Boys
Rainbow Evil Eye Print Sleeveless Swimsuit, White
Best Sellers
Primary
Kids Under Short 3-Pack, Navy Mix
Selling Fast
Primary
Kids Staycool Stretch Gym Short, Fuchsia
On Sale
Stella Cove
Ruffle Off-Shoulder Swimsuit, Silver
Stella Cove
Wide Neck Ruffle Bikini, Neon Pink
Nessi Byrd
Taru Sleeveless One-Piece Swimsuit, Green
Primary
Under Short 5-Pack, Neutral Mix
Just In
Primary
Kids Embroidered Pocket Tee In Stripe, Sunwashed Navy White Stripes
Just In
Stella Cove
One Shoulder Ruffle Bikini, Silver
Seaesta Surf
Wavy Checks Long Sleeve One Piece Swimsuit, Coral
Primary
Bikini 3-Pack, Lavender Mix
Best Sellers
Primary
Kids Short Sleeve Button Down In Gingham, Chive Sunwashed Teal Gingham
Just In
Goumi
Viscose from Bamboo Organic Cotton Kids Shorts, Picnic
Just In
Primary
Kids Heathered Henley Tee In Stripe, Blueberry Cantaloupe Stripe
Selling Fast
Primary
Kids Embroidered Pocket Tee In Stripe, Sunwashed Teal White Stripe
Just In
Stella Cove
Side-Cut One Shoulder Sleeveless Swimsuit, White
Primary
Kids Flexknit Gym Short, Blueberry
On Sale
Primary
Kids Embroidered Pocket Tee In Stripe, Sunlight White Stripe
Just In
Stella Cove
Ruffle One Shoulder Sleeveless Top & Sequin Belt Waist Bikini, White & Black
Primary
Kids Embroidered Pocket Tee In Stripe, Saltwater White Stripe
Just In
Henry Duvall
Bradley Barn High Collar Long Sleeve Quilted Jacket, Narragansett Navy
Exclusives
Primary
Kids Short Sleeve Pique Polo, Dark Navy
Selling Fast
Primary
Kids Embroidered Pocket Tee In Stripe, Cantaloupe White Stripes
Just In
Primary
Kids Beach Short In Rainbow Gingham, White Rainbow Check
Just In
Flap Happy
UPF 50+ Gemma Two-Piece Smocked Pom-Pom Swimsuit, Rainbow Ombre
Primary
Kids Under Short 3-Pack, Blossom Mix
Selling Fast
Primary
Kids Track Short, Taffy
Selling Fast
Stella Cove
Petal Scoop Neck Swimsuit, Blue & Silver
Stella Cove
Petal Trim Side-Cut One Shoulder Sleeveless Swimsuit, White