A fresh pick for their swim drawer, featuring straps that stay put but never dig, and colors that stay bright through countless plunges in the pool and washing machine.

About Primary: Primary is on a mission to encourage every kid to be the truest version of themselves. They make a rainbow of simple, slogan-free styles for babies and kids—not boys and girls—that are soft, durable, and all free of itchy tags, bumpy seams, and other fussy details that get in the way of play.