
Primary
Garment Dyed Stretch Chino Pocket Short, Blueberry
Additional 15% OFF with code SUMMER15
On Sale
Some people put slogans on tees; we put rainbows on them instead.
About Primary: Primary is on a mission to encourage every kid to be the truest version of themselves. They make a rainbow of simple, slogan-free styles for babies and kids—not boys and girls—that are soft, durable, and all free of itchy tags, bumpy seams, and other fussy details that get in the way of play.
Primary
Garment Dyed Stretch Chino Pocket Short, Blueberry
Additional 15% OFF with code SUMMER15
On Sale
Little English
Mini Short, Light Pink Twill
On Sale
Primary
Kids Staycool Stretch Running Short, Vintage Blue
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Kids Bolt Tee, Saltwater
Additional 15% OFF with code SUMMER15
Best Sellers This Season
The Sunday Collective
Kinsale Durable Shorts, Rust
Additional 15% OFF with code SUMMER15
On Sale
Primary
Triple Bolt Tee, Blueberry Bolt
Additional 15% OFF with code SUMMER15
Just In
Primary
Kids Snail Tee, Sunwashed Teal
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Kids Heathered Henley Tee In Stripe, Clover Cornflower Stripe
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Short Sleeve Button Down In Rainbow Gingham, White Rainbow Check
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Kids Long Sleeve Baseball Rash Guard, Blueberry Green Apple
Additional 15% OFF with code SUMMER15
On Sale
Primary
Kids Sailboat Tee, Coast
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Space-Dyed Ankle Sock 7-Pack, Space Dye Mix
Additional 15% OFF with code SUMMER15
On Sale
Primary
Kids Cutout Rainbow Tee, Saltwater
Additional 15% OFF with code SUMMER15
Just In
Farewell Swim
Navy Daisy Trunk
Additional 15% OFF with code SUMMER15
Primary
Kids Rainbow Cutout Sun Tee, Navy
Additional 15% OFF with code SUMMER15
Just In
Primary
Kids Garment Dyed Stretch Chino Midi Short, Cactus
Additional 15% OFF with code SUMMER15
Selling Fast
Primary
Long Sleeve Rash Guard, Banana
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Kids Beach Short In Rainbow Gingham, White Rainbow Check
Additional 15% OFF with code SUMMER15
Selling Fast
Primary
Kids Embroidered Pocket Tee In Stripe, Sunlight White Stripe
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Kids Rainbow Stripe Hoodie Towel, White Rainbow Stripe
Additional 15% OFF with code SUMMER15
On Sale
Primary
Kids Picnic Top In Rainbow Gingham, White Rainbow Check
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Kids Swim Trunk, Green Apple
Additional 15% OFF with code SUMMER15
On Sale
Primary
Kids Picnic Top In Seersucker Stripe, White Coast Stripe
Additional 15% OFF with code SUMMER15
On Sale
Primary
Kids Swim Trunk In Stripe, Blueberry White Stripe
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Kids Brief 7-Pack, Primary Mix
Additional 15% OFF with code SUMMER15
On Sale
Primary
Kids Drawstring Romper In Gingham, Guava Goldfish Gingham
Additional 15% OFF with code SUMMER15
On Sale
Primary
Kids Pear Tee, Sunwashed Navy
Additional 15% OFF with code SUMMER15
On Sale
Primary
Kids Recess Dress In Rainbow Confetti Dots, Ivory Rainbow Dots
Additional 15% OFF with code SUMMER15
Best Sellers This Season
Primary
Kids Cutout Sunset Tee, Fuchsia
Additional 15% OFF with code SUMMER15
Just In