

Bellabu Bear
Boys' Bamboo Underwear 7-Pack, Multi
Best Sellers This Season
We (like everyone else, we think) can’t stand itchy seams, holey toes, and matching pairs on laundry day, so we made our socks seamless, strong enough to stand up to play, and with heels that are specially color-coded by size. Made with the bright colors we’re known for, because feet love rainbows too.
About Primary: Primary is on a mission to encourage every kid to be the truest version of themselves. They make a rainbow of simple, slogan-free styles for babies and kids—not boys and girls—that are soft, durable, and all free of itchy tags, bumpy seams, and other fussy details that get in the way of play.